Question

Topic: Student Questions

Brand Name Required

Posted by viditalouistomlinson on 6/2/2017 at 9:34 AM ET 250 Points
i will be starting my online clothing store.my target audience is 15-50.i will be selling clothes that are traditional,classic styles yet funky.my clothing line will contain clothes that can be worn by both elders and young people.
i am looking for a name that represents my idea and would connote the idea of giving my audience the best of both worlds i.e. classic clothes with funky
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 6/2/2017 at 10:37 AM Accepted
    I'm afraid I don't quite get it. You are going to serve teenagers and folks in their 40s ... even though they typically have very different needs/tastes in clothing. And you are going to have traditional classic styles that are also funky, so you will turn-off just about everybody.

    Who exactly IS your ideal customer? Male or female? Where do they live?

    Is your line mostly for work, relaxation, athletic, leisure? Formal wear? Sleepwear? Swimwear? Other? If you try to be everything for everybody, nobody will identify with your positioning.

    Focus. (That will also help us come up with a great name for you.)
  • Posted by Gary Bloomer on 6/5/2017 at 5:58 PM Accepted
    Your customer spread is too wide: narrow it down, then regroup.
  • Posted by Shelley Ryan on 6/19/2017 at 5:16 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)