Question

Topic: Taglines/Names

Reducing Costs And Improving Efficiencies

Posted by tjeye on 6/21/2017 at 7:03 AM ET 250 Points
I need a tagline that best appeals to the market about reducing costs through collaborations in telecommunications and electronic security business
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2017 at 8:11 AM Member
    What specifically do you offer? To who?
    People can collaborate with many potential businesses - why yours?
  • Posted by mgoodman on 6/21/2017 at 11:21 AM Moderator
    What is the name of your company? What is the purpose of the tagline? What do you want it to communicate? How will you select a "winner?" What are the criteria for "success?"
  • Posted by tjeye on 6/21/2017 at 11:27 AM Author
    We are in the business of in telecommunications offering VoIP Telephony management systems and electronic security business (CCTV). This is where we need collaboration and for cost reduction. So the tagline should be drawn from the above business summary
  • Posted by tjeye on 6/21/2017 at 11:29 AM Author
    The name of the company is Standard Telephones and Cables (Pvt) Ltd
  • Posted by mgoodman on 6/21/2017 at 2:32 PM Accepted
    Standard Telephones and Cables (Pvt) Ltd
    Full Service Telephony and CCTV

    Standard Telephones and Cables (Pvt) Ltd
    Corporate Telephony and CCTV Services

    Standard Telephones and Cables (Pvt) Ltd
    Advanced Communication and Security Technology
  • Posted by tjeye on 6/22/2017 at 2:05 AM Author
    We getting there. More contributions please.
  • Posted by mgoodman on 6/22/2017 at 9:59 AM Moderator
    You will get more/better suggestions if you comment specifically about what you like/dislike about the ones that have already been submitted. When we don't know the evaluation criteria it's almost impossible to generate good options.
  • Posted by tjeye on 6/22/2017 at 10:20 AM Author
    Full Service Telephony & CCTV was almost there. Need now this to encorporate affordability and rest assuring the customers
  • Posted by mgoodman on 6/22/2017 at 10:59 AM Accepted
    A few points:

    1. "Affordability" is not something you want to advertise. It can tend to cheapen your image. Usually it means "cheap" when your target audience hears it. Better to let them discover how affordable your services are when they respond to your benefit promise.

    2. When you have to promise that customers can "rest assured," you are raising a concern that they may not have considered. Why do that? Better if you can EARN their trust and confidence by delivering the benefit you promise them. It would be like me saying, "Take my advice. I'm always right."

    3. The more thoughts you try to register, the less people will internalize and remember. Less really is more.
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