Question

Topic: Taglines/Names

Impact Hearing Tagline ?

Posted by dendracole on 7/1/2017 at 8:18 AM ET 250 Points
need a tagline that reflects the "impact" of solving your hearing problems words that come to mind are
enabling your hearing
quality/clear sound
improved "sound" of life

hearing loss impacts family, the person with the loss and resolving hearing issues significantly impacts/improves the persons life

I am trying to capture this in a tagline ....
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RESPONSES

  • Posted by mgoodman on 7/1/2017 at 8:58 AM Accepted
    You have quite a challenge, because most people experiencing hearing loss are either not aware or in denial. Promising a "better life" is likely to seem like an unrealistic promise to them. My suggestion would be to speak with some folks in your target audience and let them describe what's on their minds, how they view hearing loss, etc., and listen carefully to their thoughts and the words they use.

    We also need to consider the name of the company, so the tagline works with the name to deliver a clear and single-minded benefit promise. What is the name? Are you a manufacturer, distributor or retailer? Where is your primary target audience?

    Communicating the end-benefit is going to be a challenge. You may want/need to get focused outside assistance with this, as it is a unique situation ... unlike any other industry.
  • Posted by Jay Hamilton-Roth on 7/1/2017 at 9:31 AM Accepted
    Hear What You're Missing
    Stop Asking People To Speak Up
    Reconnect With Your Loved Ones
  • Posted by Shelley Ryan on 7/17/2017 at 5:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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