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Topic: Student Questions

Name For My Fashion Store

Posted by dvmoorthy97 on 7/4/2017 at 3:23 AM ET 250 Points
I wanted a very catchy, at the same time easy to spell kind of name for my fashion e-commerce. my fashion website deals with both men and women apparel and clothing.
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  • Posted by mgoodman on 7/4/2017 at 9:48 AM Accepted
    "Catchy" is a trap. Don't go there.

    "Catchy" is a fool's strategy that distracts prospective customers from focusing on the substantive benefit of dealing with you. Instead, communicate the unique and compelling benefit your target audience can expect when they deal with you.

    Why should someone buy from you? How are you different from, and better than, your competitors?

    Don't strive to be "catchy." Be relevant and deliver a unique and important benefit.

    You will also want to narrow your target audience to something more specific and realistic than "men and women." There are billions of them, and you'll never be able to reach or serve them all.
  • Posted by dvmoorthy97 on 7/4/2017 at 10:07 AM Author
    Thank you for your valuable comment
  • Posted by Shelley Ryan on 7/24/2017 at 4:41 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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