Question

Topic: Taglines/Names

Wine And Terrarium Plant Events

Posted by knotableoccasions on 7/14/2017 at 6:22 PM ET 250 Points
Hello, I currently have a wine tasting business, and gift shop. I would like to be able to offer other exciting activities. One is wine tasting while the attendees do a terrarium (succulents etc.)or rock garden. There will be the option for them to plant other plants as well. It could be a girls night out, giving back to a non-profit, or other part events.

On the teens and kids side, I will offer non alcolic cider and juice while they plant and take home their containers with the plant design they completed. For kids I can have in home parties, or have weekend events as something for the kids to do and enjoy.

names I came up with

green thumbs red cup
wine and plant
terrarium plant event
here's to terrarium
plant and sip

I would love some other ideas. I do not have a tag line
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/16/2017 at 8:40 AM Accepted
    Is the experience that an attendee has more about learning how to plant ("a class") or more about shared fun ("a party")? While they may experience both, what promised experience would attract them to attend? Are you trying to create a menu item to your offerings (for someone wanting to have a party, and this is one of the themed offerings) or are you trying to create the name for an upcoming event?
    What the the other named offerings you have on your menu?
  • Posted by mgoodman on 7/18/2017 at 1:55 PM Accepted
    I think WINE and TERRARIUM are sufficiently unrelated to each other that you will confuse people if you try to communicate both in your name.

    Identify the core benefit for your target audience and let that drive the name selection. You can still deliver both, but you should communicate a single-minded benefit in your name. Otherwise people won't be able to figure out what you do or what they can expect from you.
  • Posted by Shelley Ryan on 8/1/2017 at 6:52 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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