Question

Topic: Student Questions

The Effectiveness Of L'oreals Celebrity Endorsers

Posted by Anonymous on 12/16/2004 at 7:58 AM ET 250 Points
I want to understand the effect the celebrity endorsers have on the consumers of L'oreals products. I want to understand if they build envy and if the consumers actively go out to purchase the product having seen the celebrity featured in an advert. I also want to understand what effect these celebrity endorsers have on sales. How do the celebrity endorsers influence and persude women to buy L'oreal products.
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  • Posted by Inbox_Interactive on 12/16/2004 at 8:30 AM Member
    I could be wrong, but your question comes across as someone who is looking to have a homework assignment done.

    Adding credence to this thought is the fact that you posted your email address (a no-no) and asked that replies be sent there. That's not how this forum works; people post replies so that everyone can learn and benefit, now and in the future. It also ensures that you come back to the site to process and respond to feedback.

    If I am incorrect, I apologize.

    If correct, however, I suggest that you go here:

    https://www.marketingprofs.com/ea/qst_search.asp

    and search the word "celebrity." You will find a few similar, previously posted threads.
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