Question

Topic: Taglines/Names

Help With Name Of Boudoir Photography Business

Posted by siwillems on 10/17/2017 at 7:08 PM ET 250 Points
Hi, I am struggling to think of a nice catchy name for my boudoir business. I would like something fun, suggestive but not smutty. So far I havePeaches boudoir photography. Any thoughts?

Kind regards
SW
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RESPONSES

  • Posted by telemoxie on 10/18/2017 at 7:46 AM Member
    I am personally not a fan of overly descriptive business names. Suppose, for example, that you are approached with regards to photographing a wedding. I believe you want to be diversified. I believe you should have the option to pursue other aspects of photography, rather than painting yourself into a corner, rather than pigeonnholing yourself.

    How much business can you afford to lose from tthose people who think you only take pictures in bedrooms?

    Maybe You can have a more generic business name, and talk about boudoir photography in your tagline.

    If I were you, I would Google, "boudoir photography" and look through 10 or more pages of results to see what oother people are doing. Good luck.
  • Posted by mgoodman on 10/18/2017 at 10:43 AM Moderator
    telemoxie and I come at the naming process quite differently. I certainly understand his "don't paint yourself into a corner" philosophy, but I favor a clear and focused, or targeted, approach -- one that speaks directly to your primary target audience and delivers a very clear message, preferably a compelling and unique benefit.

    That doesn't mean you won't do other things or take assignments that are not bull's-eyes. It just means you want to be absolutely sure that the people who are in your target audience understand that you are the perfect solution to their specific and immediate problem. You are uniquely well suited to scratch their itch. Period.

    So I'm in your camp with Peaches Boudoir Photography as a general naming direction. What I might change is the "Peaches" part, instead looking for a word that either refers to your location -- like a city name, area nickname , etc. (e.g., Chelsea, Queen City, Delta, etc.) -- or a property of your images (like Classic, Romantic, Sensitive, etc.).

    The idea is to utilize each word to communicate a possible feature or benefit of your work that is unique to the type of photography in which you specialize.
  • Posted by Jay Hamilton-Roth on 10/18/2017 at 3:47 PM Accepted
    Another suggestion: start by looking through the names of your competitors in your region. Be sure not to pick a name that can cause any confusion.
  • Posted by telemoxie on 10/19/2017 at 7:17 AM Accepted
    I totally agree with having a clear and focused targeted approach, as mgoodman suggests. however, I personally draw a distinction between a focused marketing effort and a company name. General Motors, for example, is a company name. But they have focused efforts To market 12 brands ( Chevrolet, Cadillac, etc.)

    It is much easier to create a new tagline or a new division or a new DBA than it is to rename your Company. I hope you're still in business five years from now. But I doubt very seriously that you'll be able to predict today, or that we will be able to predict today, the types of opportunities you will be pursuing five and 10 and 15 years down the road.
  • Posted by mgoodman on 10/19/2017 at 1:55 PM Accepted
    If we follow telemoxie's line of reasoning to its extreme, every company would be named "ABC Enterprises." But most small companies start out with a very limited product line for a very specific target audience -- and a very limited marketing budget. They rely on the company name (and perhaps a tagline) to communicate what they do and what benefit the target audience can expect.

    If the name is too general, it's not going to communicate the benefit very clearly or specifically, and the company misses an opportunity to communicate a meaningful message every time someone sees the name.

    Of course, if no consumer or end-user ever sees the company name (because the focus is on a brand name), then the "ABC Enterprises" approach is harmless. Name the company whatever you want.

    (Procter & Gamble markets dozens of well-known brands, but most people don't know that they are P&G-owned brands. P&G is like a silent partner in that sense -- a version of "ABC Enterprises." General Motors is both fish and fowl; it has a collection of well-known [independent] brands -- e.g., Chevrolet, Buick, Cadillac, etc. -- AND a brand called GMC ... General Motors Corporation.)
  • Posted by Alissa_Goodwin on 11/2/2017 at 8:54 PM Accepted
    Have you checked out the singer, Peaches on Youtube? That's what came to my mind.
    My point is that "peach" is a suggestive word when used in a provocative manner.


  • Posted by Shelley Ryan on 11/8/2017 at 6:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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