Question

Topic: Taglines/Names

A Slogan For Travel Agency Is Needed

Posted by bakr.golds on 50 Points
i need a creative slogans for my new project which is a travel agency located in egypt aims to provide new services to my close market and hitting the market gap ( to offer new trips with a good prices to my targeted audience outside of egypt and inside .. with very good quality. )
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RESPONSES

  • Posted by mgoodman on Accepted
    A few questions. Your responses will help us come up with a good slogan for you.

    What do you want to communicate with the creative slogan?

    What is the name of the business?

    Who exactly is the primary target audience?

    Why should the target audience leave their current travel agency and switch to your services? What's in it for them to switch?

    What unique benefit can they expect from you?

    How are you different from, and better than, your competitors?

    What do your main competitors promise?
  • Posted by bakr.golds on Author
    thank you for your answer and let me answer your questions as below :

    what do you want to communicate with the creative slogan? 
    * indeed i want to deliver short comfort message with maximum four or five words and could be LESS gives that 1st impression about it's easy and close to you to take a rest and book to somewhere to escape from life noise, could be related to " catching the good moments, memorable moments, descovering new places, bring dreams to reality .. "

    What is the name of the business?
    * Oriental View Travel


    Who exactly is the primary target audience? 
    * mainly we are targeting males and females starting from 16 years up to 45 years cuz we have alot of programs fits every category ( like one day adventure or hotels booking for families and singles )

    Why should the target audience leave their current travel agency and switch to your services? What's in it for them to switch?

    * cuz we will hitting the market gaps and the failure of the only competitor which is operate his trips unprofessional and treat his clients in a bad way during trips and after ..the clients still dealing with this company only because there's no other company in the market. on the other hand we will offer more new services in a very good quality will be delivered in a professional way and we will caring for positioning our image far away of the competitor.

    what do your main competitors promise?

    * they just bring the lowest prices with the low quality at all of his programs, but we will bring a variety of programs, low prices with acceptable quality better than their and a good prices with a high quality for a different segment looking for the better.
  • Posted by Jay Hamilton-Roth on Accepted
    The Better Way to Travel
    Explore The Difference
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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