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Name Needed For Affordable Gemstones And Minerals
6/10/2018 at 12:09 PM ET
Hi need help naming my gemstones and minerals bussiness with a focus on quality and affordability. Thankyou.
6/10/2018 at 2:03 PM
Who specifically is likely to purchase from you? Why? Is this an online store only?
How is your inventory different/better than your competition?
What type of name are you looking for: Gems of Missoula or Gem Warehouse or Gems So Cute or ??
Generally higher quality demands a higher price. How can you be both affordable and offer quality?
6/12/2018 at 11:24 PM
Do you only deal in 'raw' gemstones and minerals? or do you also make jewelry and ornamental presentation pieces?
6/13/2018 at 1:06 PM
6/14/2018 at 8:26 AM
Use a simple line drawing of a large single crystal as a logo. This type of name allows for growth/expansion in whatever direction the business finds profitable.
"Affordable Gemstones and Quality Minerals"
6/14/2018 at 12:06 PM
Many consumers find "affordable" an offensive claim. "How do YOU know what I can afford?" "It seems presumptuous for an advertiser to decide what my priorities and finances are, or should be."
The items you sell don't have some intrinsic quality called "affordability." That's a function of your level of greed and the resulting pricing strategy. If you want to promote the "quality" of your gemstones, I'd recommend you drop the "affordability" reference and figure out what benefit "quality" contributes and why your customers should care. (How would customers judge quality? Is that a claim they'd be able to verify for themselves? If so, how?)
6/25/2018 at 2:49 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
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