Question

Topic: Student Questions

Is Marketing A Necessary Evil?

Posted by nupasidonie on 8/27/2018 at 3:51 PM ET 50 Points
Marketing is defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfy customers' needs and wants and, in fact, creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 8/27/2018 at 4:11 PM Member
    This sounds like a homework assignment. If so, what is YOUR opinion?
    If this isn't a homework assignment, please explain the context of your question.
  • Posted by mgoodman on 8/27/2018 at 4:56 PM Moderator
    Homework!
  • Posted by Mike Steffes on 8/28/2018 at 10:19 AM Member
    "Marketing is defined in terms of satisfying customers' needs and wants." No, that's what a product does. I don't buy your premise, so I don't buy your bit.
  • Posted by Gary Bloomer on 8/28/2018 at 6:37 PM Member
    "Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs." That's YOUR opinion ...
  • Posted by Gary Bloomer on 8/28/2018 at 7:07 PM Member
    ... that means you doing the work.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)