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Is Marketing A Necessary Evil?

Posted by nupasidonie on 50 Points
Marketing is defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfy customers' needs and wants and, in fact, creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs.

  • Posted by Jay Hamilton-Roth on Member
    This sounds like a homework assignment. If so, what is YOUR opinion?
    If this isn't a homework assignment, please explain the context of your question.
  • Posted by mgoodman on Moderator
    Homework!
  • Posted by Mike Steffes on Member
    "Marketing is defined in terms of satisfying customers' needs and wants." No, that's what a product does. I don't buy your premise, so I don't buy your bit.
  • Posted by Gary Bloomer on Member
    "Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs." That's YOUR opinion ...
  • Posted by Gary Bloomer on Member
    ... that means you doing the work.

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