Question

Topic: E-Marketing

What Are Best Practices For Marketing It-training

Posted by Anonymous on 12/21/2004 at 1:01 PM ET 250 Points
A comapny spezializing in corporate IT-training is looking to market themselves to local IT executives via the internet. As a prospective marketing intern employee they are asking me for advice and solutions. What are some basic ideas and directions I could offer?
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  • Posted by Pepper Blue on 12/23/2004 at 11:25 AM Member
    Hi junemann8540:

    Not sure if your company wants to market themselves to local IT executives via the Internet exclusively, or use it along with traditional offline marketing methods in what is called "integrated marketing".

    Integrated marketing is really what you should do, e-marketing by itself isn't enough, and traditional offline marketing isn't enough, you need to get a synergy going between them.

    If this is what you are really looking for there is a ton of information in this forum's archives on "integrated marketing" & "integrated marketing communications".

    I encourage you to search and read up on these because it is invaluable information.

    I hope that helps!
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