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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

I Am Updating Wedding Packages For A Venue/castle

Posted by debtnr on 25 Points
Right now the packages are Crown Package and Royal Package as the events take place at a Castle in Hudson Valley area of New York. These packages are primarily for wedding events but social events are hosted at this location as well. Castle is a historical venue.

  • Posted by Jay Hamilton-Roth on Accepted
    What is your specific question?
  • Posted by alexa on Accepted
    What is included in the package?
    Who are you selling to?
    Are there other packages? What makes these 2 different?
  • Posted by chiron34 on Accepted
    Do you have direct or indirect competition in your specific field of Crown & Royal packages? If so, how are you differentiating yourself from that competition? What is your analysis of your competition more generally, as wedding planning and organising is a competitive market.
  • Posted by mgoodman on Accepted
    What do the package names mean/signify? What does your target audience expect? What do they wish they had?

    It's kind of backward to let the name of a package determine what the product should be, isn't it?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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