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Topic: Taglines/Names

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Name For Distribution Strategy Consulting Business

Posted by eugene on 250 Points
For years, financial institutions have relied on and continue to depend on intermediaries to distribute their products and grow sales. Some engage a model of a tied distribution while some prefer independents or a combination.

While these organisations have teams to recruit, train and manage 'these sales teams', the fact remains that the vast majority of the 'management team' have never sold anything in their lives (for a living). Hence the high turnover of sales people over the years.

I'm looking at providing a service to the "sales people/teams" to help them navigate the corporate objectives, jargons and how to optimise their business/career growth that best fits their goals and as well as those of their customers, and a lot of times, these are not the same as the big corporations'.

For the sales people that successfully create a business / career, they often see multiple CEOs or C level executives leave over the years, only to be replaced with someone with a 'new strategy' or 'idea to reorganise the company' etc. Sometimes the same strategy gets repeated by different management teams(under different corporate jargons) even though it had failed to work previously.

So the idea is to help the 'little guys' get more out of their relationships / contracts with their principal (or principals).

Appreciate the help.

Thanks very much.

  • Posted by Jay Hamilton-Roth on Member
    Do you yet have a marketing plan for your business? If not, your business name is the least of your issues. If so, clues for your business name is likely to be in that plan.

    Starting with the basics, who specifically within a company is likely to be interested in your services? When? Why? For which sectors? In what region? For what size company? What proof do you have that what you know is transferable to others and provides significant value?
  • Posted by eugene on Author
    Jay,

    Yes, there is a business plan. It's currently focused in the Asia Pacific region serving with a primary focus on insurance, and in time to be expanded to the banking sector. Company size is secondary as the services are targeted at the distributors who are also private contractors for these companies. The distributors range in size from a few people to 500 people. In some countries they grow to the thousands.

    I've tested the proposition with a number of distributors across different companies and countries and feedback is positive...

    Look forward to some suggestions...if more information / details are needed, I'll be happy to provide...

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