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Topic: Taglines/Names

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What's A Business Name For An Unusual Realtor?

Posted by charisse on 250 Points
Hello forum friends!

My name is Charisse and I am a bilingual realtor with a passion for helping people across different cultures solve real estate problems.

I sell houses, help people exit bad rent-to-own deals, and find inventory for people who have been rejected by the bank (owner financing). I put together creative deals and I am one of the only realtors in Louisiana that works with the underserved Hispanic populations.

I am known for getting the hard deals closed (complex loans, self employed, etc.) and unlike typical real estate agents I am very savvy about financing. I never give up on my clients and see them through until they end. I truly love what I do and feel very fortunate to be in this line of work, negotiating and working with investors and buyers to procure inventory for my clientele.

Naming my business has been an uphill battle for me. I would be SO GRATEFUL if someone could give me some pointers. I've gone through many options but nothing feels right. This has got to be memorable because I'm in a saturated market.

I want my clients to know I am going to be strong for them, give them solutions that other realtors won't, and get the job done!

In advance I thank you for any ideas.
  • Posted by Mike Steffes on Member
    Resolution Real Estate
    "Bilingual Specializing in Creative Financing"
  • Posted by Jay Hamilton-Roth on Member
    What options have you considered (but rejected)?
    Who specifically would you love as clients?
  • Posted by charisse on Author
    Hi Jay -

    Thank you for your interest.

    These are the ones I rejected/put to rest:
    - Miss 007 Realty (got feedback that it was unprofessional)
    - Lemonade Real Estate, with a tag like "A fresh approach to buying and selling homes." (got feedback that it was unprofessional)
    - Mi Casa, Tu Casa Realty
    - One World Realty : Opportunity for Everyone (got good feedback, but it's not very exciting and perhaps not memorable?)
    -As Good As Sold Realty

    WHO do I want to work with?
    -Buyers/sellers from 28 - 100, particularly Hispanics, self employed, and the elderly who often get taken advantage of. I welcome people from any demographic/financial status, however I like problem solving, and the first demographics I mentioned tend to need the most help. I'd like to attract customers similar to me: kind, loyal, and honest when it comes to doing business.

    I am also dependent on investors for properties with flexible financing (like owner financing) so the importance of the name's professionalism cannot be understated.

  • Posted by mgoodman on Accepted
    Unique Realty
    "Easy or Hard ... We Close Deals"

    Unique Realty
    "Let Us Show You How We're Different"

    One-Of-A-Kind Realty
    "Let Us Solve Your Real Estate Problem"

    Real Estate Maverick
    "We Close Deals"
  • Posted by Jay Hamilton-Roth on Member
    If you're targeting Hispanic market, then it makes sense to indicate it in your name and/or tagline, for example: Difícil Real Estate or Astuto Real Estate.

    A tagline could also underscore your specialty: Flexible Financing Specialist.
  • Posted by charisse on Author
    Mike and mgoodman, thank you for those suggestions! Maverick is such a great word. Just not very memorable :/

    Jay - I did consider having a Spanish name. However, that will make it harder to market to English speakers. Since there are 10x as many English speakers (and thus potential customers), I don't want to alienate my own people.
  • Posted by chiron34 on Member
    The Fixer Realty
    ... Whatever Your Problem, We Can Help

    The Fixer Realty
    ... You have the Problem, We Help with the Solution

    The Fixer Realty,
    ... Got a Housing Problem? Let Us Help You Fix It.

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