Question

Topic: E-Marketing

Email Marketing Tool With Two Specific Features

Posted by zack on 4/3/2019 at 5:35 PM ET 250 Points
I am looking for an email marketing platform that will be used for a drip campaign. The only catch is it has to have these two features. I have looked extensively for one but I can't seem to find anything that has both.

1. IF/ELSE statements - In other words, if a certain custom field is set to Value 1, then the email will contain Content Block 1. If the custom field is set to Value 2, then the email will contain Content Block 2.

2. Optional unsubscribe links - This one is pretty straightforward. I am looking for a platform that doesn't make unsubscribe links mandatory.

Any thoughts?
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RESPONSES

  • Posted by mgoodman on 4/3/2019 at 8:28 PM Moderator
    I'm not sure there are any reputable email services that don't require unsubscribe links. Is there a good reason for precluding unsubscribes?

    As for IF/ELSE feature, you can always sort/separate your list(s) before you upload them to the email service. Then you can send COPY1 to LIST1 and COPY2 to LIST2, etc. Did I misunderstand?
  • Posted by zack on 4/3/2019 at 8:42 PM Author
    There are definitely some reputable services that don't require unsubscribes but none of the ones that I have found also have IF/ELSE statements. It's mostly an esthetic request as I just find the email to be cleaner-looking without them.

    Your suggestion about segmenting the lists prior to the upload is theoretically possible but given the segmentation I want to perform, it would be very time-consuming and I'm trying to avoid going down that path if possible.
  • Posted by Jay Hamilton-Roth on 4/3/2019 at 10:00 PM Member
    Retention Science (retentionscience.com) seems to have both of these features. However, I've never used their platform so can't comment further.
  • Posted by telemoxie on 4/4/2019 at 11:15 AM Member
    Have you tried googling "email A/B testing" ?
  • Posted by gareth.callaway on 4/4/2019 at 11:22 AM Member
    I have checked out the Retention Science. I don't see where you were able to confirm those two features. I'm also nervous about the lack of publicly-available pricing. Nonetheless, I reached out for a quote.
  • Posted by gareth.callaway on 4/4/2019 at 11:22 AM Member
    I am not trying to do A/B testing.
  • Posted by Jay Hamilton-Roth on 4/4/2019 at 1:34 PM Member
    Re: Retention Science features

    Conditionals: https://retentionscience.zendesk.com/hc/en-us/articles/115003287847-Advance...

    Unsubscribe: https://retentionscience.zendesk.com/hc/en-us/articles/115002124473-How-To-... (this is a way you add it, so it's an optional feature)
  • Posted by gareth.callaway on 4/4/2019 at 2:00 PM Member
    Thanks Jay. Now if they would actually get back with pricing, maybe I could sign up.
  • Posted by zack on 4/7/2019 at 9:50 PM Author
    I spoke with Retention Science but their minimum price is $800/month and they only work with e-commerce businesses.

    Unfortunately, it does not appear that any of these answers are what I am looking for.
  • Posted by Jay Hamilton-Roth on 4/8/2019 at 8:17 AM Member
    Another option: https://www.drip.com/ (cheaper, with conditionals and unsubscribe optional)
  • Posted by gareth.callaway on 4/8/2019 at 9:01 AM Member
    Jay - I have used Drip before. Unfortunately, their unsubscribe link is not optional.
  • Posted by Shelley Ryan on 4/8/2019 at 10:16 AM Moderator
    Closing this question at the request of the Asker.
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