Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

Clever Slogan Ideas: Life, Strategy, Innovation

Posted by culum.mcneill on 250 Points
I am looking for a clever tagline or slogan to pair with my new company. Our broad mission is to bridge all gaps, and create innovative solutions relative to modern life, technology, while strategically adding value to new businesses, both small and large - with a consultative approach.

Any and all ideas are welcome! Clever wordplay, alliterations and extreme creativity encouraged!

Thank you for your help!
  • Posted by Jay Hamilton-Roth on Member
    What's the name of your company?
    What specifically do you offer your clients?
    How are you better/different than your competition?
    Who would be an ideal client for you to work with?
  • Posted by mgoodman on Moderator
    Why do you want a tagline (or slogan)? What do you want it to communicate? To whom? How will you know if a tagline suggestion is the right one for you?

    Your "broad mission" is so broad as to be useless in coming up with a tagline, and you haven't told us your company name. Usually the best names/taglines are developed at the same time for maximum communication value and impact.

    Let's start by identifying your primary target audience and the unique benefit they can expect if/when they hire you. Then we can define your competitive environment and move to the name/tagline.
  • Posted by mgoodman on Moderator
    Another thought/reaction: "Clever" is probably the wrong goal for your tagline. What is the objective of the tagline? If it is to communicate how clever you are, maybe the best way to do that is in how you respond to inquiries. Usually the goal of the tagline is to expand on the benefit, engage the target audience, and motivate an inquiry -- click-through conversion if it's a search ad or website.
  • Posted by rakesh_sethia80 on Member
    You can try these:
    Innovation is our habit
    Your partner in growth
    Innovation meets tradition
    Helping you transform

    Thank You.
    Rakesh Jain

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!