Question

Topic: Taglines/Names

Tagline For Company Importing Fmcg Products

Posted by om989833 on 250 Points
We’re a company located in ghana who imports fmcg products like soap, perfume, stationary products, detergents. We sell those products in wholesale. We have the most number of brands in the country. We need the best tagline for our tagline so that consumer should know from the tagline that we have most number of brands of soap, perfumes, fmcg and stationary and we have the quality at affordable prices. We will be very thankful if support will be provided.
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RESPONSES

  • Posted by mgoodman on Accepted
    The marketing need is not clear. Why is the fact that you have "the most number of brands" a benefit for your wholesalers? And why would a consumer care, given that you participate with brands in diverse categories?

    As for "the quality at affordable prices" that's a generic claim. Anyone can claim it, and "quality" means different things in different categories. (So does "affordable.") You probably ought to advertise each major brand on its own if you expect a serious marketplace result (with consumers).

    In short, the premise of needing a tagline doesn't make sense with the information you've provided. What do you want the tagline to do for the business? What is the overall marketing need? What does success look like for you?

    Give us more information and we'll be glad to offer suggestions.

  • Posted by chiron34 on Accepted
    I do not quite understand the commercial focus for your request. You are selling products you import to a number of different wholesalers who (presumably) sell on to retail outlets. If you are in direct sales contact with these wholesalers, then you have the perfect situation to plug other products that you wish to market to them and through them to retail. When you say that "We need the best tagline for our tagline so that consumer should know from the tagline that we have most number of brands of soap, perfumes, fmcg and stationary and we have the quality at affordable prices”, it seems that you are trying to bypass or circumvent your wholesaler clients with a sales message to end-use consumers.

    Are you therefore wishing to into retail yourself in competition with your existing wholesalers? If not, then you do not need a tagline directed at consumers. Consumers are not really concerned with how the FMCGs get to the retail outlet, only that it will be available at a retail outlet at a reasonable price when the customer wants it.

    But let us go back one step. Are the wholesalers that you deal with specialists in their own business activities? Does one, for example, concentrate on cleaning products or does another concentrate on personal grooming products like perfumes and cosmetics. If that is the situation or not, but you wish to get these wholesalers to purchase additional products from you, then again your direct contact to them provides every opportunity you need to cross sell or up-sell products.

    It would be helpful therefore if you could explain your overall business model in more detail.
  • Posted by Jay Hamilton-Roth on Accepted
    Your customers likely don't care that you have the most number of products. And regarding price, they can see that for themselves by looking at the price tag. How is what you're selling dramatically better than what your competitors are offering?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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