Question

Topic: Taglines/Names

Automotive Ceo Message - Team Newsletter Title

Posted by mpetroff7 on 8/19/2019 at 9:39 AM ET 50 Points
Large dealer network of heavy-duty trucks needing a one-sheet newsletter name for executive monthly updates (single page, 8-10 bullets) of key, noteworthy items for our team relating to culture, internal ops, impactful changes/transformation, or industry news. Debated T C Insider but not sold on it and something like Monthly Minute is too vague.

Key Words:
Truck Centers
TCI
Driven
Monthly
Top / Leadership
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RESPONSES

  • Posted by mgoodman on 8/19/2019 at 9:54 AM Accepted
    "TC Insider" seems to fill the bill. Why are you "not sold on it?"

    What are the criteria for a name on which you would be "sold?"
  • Posted by chiron34 on 8/20/2019 at 12:46 AM Accepted
    What city are you based in & where is your overall sphere of operations?
    Is this CEO Executive Message an electronic newsletter (email/text) or hard copy paper-based?
    Are your Dealers employees within your company or independent franchise holders?
    Why does the information document have to be a one-pager with up to ten dot-points? That seems to me to be an unnecessary self-inflicted limitation, as it is often difficult to convey important concepts and information in what will be a cryptic or restricted form

    Within the context of of the questions asked, here's some thought-provokers for consideration. You can mix and match these ideas with the list of favoured key words you have posted:
    :
    The TCI Monthly Missive!
    … Driving our company’s success for your business success.

    Your Chief Executive’s Monthly Missive!
    … It may be your dealership but I’m here to help make it more profitable.


  • Posted by Mike Steffes on 8/20/2019 at 10:37 AM Accepted
    TC Newsletter
    "Your Monthly Source of Company & Industry News/Information"
    -
    TC Monthly Newsletter
    "Company and Industry News & Information"
    "Company and Industry Insider News & Information"
  • Posted by Shelley Ryan on 9/17/2019 at 5:20 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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