Question

Topic: Taglines/Names

"inspiring Communities" Is The Tag Line

Posted by crm on 8/22/2019 at 1:29 AM ET 25 Points
Our Company is into Real Estate,
I just had a doubt whether Tag line which we are Planning keep already exists. If so what are the companies and can we use them even if they have used.

Ayyanna with slogan Inspiring communities
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/22/2019 at 8:44 AM Accepted
    A few thoughts:
    1) You can do a search for "Inspiring Communities" to identify other businesses using that phrase.
    2) The tagline itself doesn't convey what you do, for who, or why they should trust what you offer. Inspiration, for example, isn't something people are looking for to solve their issues.
    3) Why are you attracted to this tagline? What does your business offer? To who? Where? What makes you better/different?
  • Posted by Mike Steffes on 8/22/2019 at 10:26 AM Accepted
    IMO "Inspiring Communities" isn't a useful tagline for a real estate firm. Non-commercial RE deals with individuals and families...Your tagline should provide the idea of some benefit to them and Inspiring Communities is most likely not number 1 or number 2 on their list.
  • Posted by mgoodman on 8/22/2019 at 10:42 AM Accepted
    Who is your primary target audience? Where? What unique and compelling benefit can they expect when dealing with you?

    I don't understand what you mean by "Inspiring Communities." What is that supposed to mean to your target audience? Are you suggesting that their communities need inspiration and that your company can deliver that inspiration? If so, how/why?
  • Posted by Shelley Ryan on 9/17/2019 at 5:20 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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