Student Questions - Is Branding necessary for a product to succeed? from Anonymous: MarketingProfs Question 4753

Topic: Student Questions

Is Branding Necessary For A Product To Succeed?

Posted by Anonymous on 12/24/2004 at 10:40 AM ET 250 Points

Can a product survive without having a recognised brand name

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Posted by Carl Crawford on 12/24/2004 at 11:24 AM Member

asha,

read this artical:

https://www.badlani.com/consulting/branding.htm

have a nice day

Carl Crawford
Posted by Peter (henna gaijin) on 12/24/2004 at 12:19 PM Member

Yes. Commodity products do this all the time. A commodity by definition is not branded.

That said, brands can help let you get a higher price for your product, but there is a cost to building and maintaining a brand. Starbucks coffee has branded their product, which allows them to get a much higher price than some generic coffee.
Posted by Deremiah *CPE on 12/25/2004 at 2:20 PM Member

Asha,

to be rather blunt YES...a product can survive without having a recognized brand name but is this the only concern. I think most businesses are looking at doing more than just surviving when they launch their product. Now that I've answered your question would you like to rephrase it to come to the end result you would like to get from your question? Is there anything else I can do for you? Thanks.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)