Question

Topic: Taglines/Names

Looking For A Catchy Tag Line

Posted by wrigglebugz on 25 Points
Need a catchy slogan to put under my logo for my new online pet store selling luxury stuff from beds to collars for cats and dogs
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    What's the name of your pet store?
    What makes your store stand out from the competition?
  • Posted by mgoodman on Moderator
    Who is your primary target audience? Where? What do you want the tagline to communicate? Why do you even need a tagline?

    "Catchy" usually signals that the advertiser doesn't have a substantive reason-for-being. Catchy names/taglines do not generally add as much value (from a marketing standpoint) as clear benefit-oriented ones.

    Why should someone in your target audience buy from you? What's in it for them? How will you improve their lives? Why YOU and not a competitor? (Let's start from there.)
  • Posted by chiron34 on Member
    You need to explain a bit more about your business strategy. Are you just retailing upmarket products that any pet shop can sell or do you have, for example, some exclusivity with the products you sell that can give you an edge? You have to have some positive differentiation from your competitors to be successful. That is the point that the tagline should draw attention to.

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