Question

Topic: Taglines/Names

Tagline For Beach Vacation Rental

Posted by owners on 250 Points
We need a tagline for our beach house rental to set it apart. It's not oceanfront, but has ocean views. We are focusing on providing a personalized experience, not a regular rental where you never hear from the owners or even know if it's owned by a company. We call our guests after they checkin, send out emails and social media polls to see what updates they want, and are in general getting more involved by more direct contact with guests. We want to stand out from other houses where potential guests only deal with the property managers, not the homeowners.

Here are the two we came up with, but we're aren't sold on either:

Ocean views without the oceanfront prices.
or
Stay in a second home, not a regular rental.

Any suggestions?
Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    What's the name of the rental?
    Where is it located?
  • Posted by owners on Author
    Happy Daze OBX
    Corolla, NC in the OBX

    We don’t want to use the bane or location since both are in our web address and logo where a tagline will be used.
  • Posted by owners on Author
    *name
  • Posted by Jay Hamilton-Roth on Member
    Why not "30 Seconds from the Beach" (from your website)?
  • Posted by owners on Author
    We're trying to set our home apart from those around us, including the rentals that are right on the beach or closer than our house.
  • Posted by mgoodman on Moderator
    You are better off not referencing price or distance from the beach. Stick with benefits for your target audience. No need to refer to "ordinary" or "regular" rentals. Stay positive.

    Who is in your primary target audience? Where/how do people find you? Where will people see your tagline?

    Some possible directions:

    * Spectacular ocean views
    * Enjoy a warm welcoming environment
    * You'll feel like family
    * Each guest becomes a true friend
  • Posted by owners on Author
    It will be on our website, business cards, marketing materials, etc. Target audience are couples in their 30's-60's or multi-generational families. They find us via social media groups, website, walking by the house and seeing the rental sign, word of mouth, etc.

    How about:
    "Spoil yourself with a stay in a second home instead of a routine rental!"
    which could be shortened to
    "Stay in a second home instead of a routine rental!"
  • Posted by mgoodman on Moderator
    Somehow I have a negative reaction to "routine rental." I understand it is the counterpoint to "second home," but I would be concerned that "routine rental" would be [mistakenly] associated with your property. Why not just say "second home" and leave out the flip-side reference? Or find a phrase that communicates the BENEFIT of "second home."

    BENEFIT almost always wins in advertising copywriting.
  • Posted by owners on Author
    Agreed! We just haven’t been able to come up with a better idea. Any suggestions?

    "Spoil yourself with a stay in a second home...” without a counterpoint doesn’t really set it apart or say why to choose our home over the one next door.

  • Posted by Jay Hamilton-Roth on Member
    Would "a second home" separate your rental from the others in the area? Is the number of people who can comfortably stay at the rental unique? Are the number of 5 stars reviews dramatically better? Reviewing past guest stays, why did people choose your property?
  • Posted by chiron34 on Member
    Happy Daze Holiday Home
    ... It's your vacation, we just make it memorable.

    Happy Daze Holiday Home
    ... It's your vacation, but we make your memories.

  • Posted by owners on Author
    "Second home" does separate us as many rentals in the area are investment properties managed by large property management companies and the owners rarely visit so the homes become a bit neglected and dated, which was what our home was when we bought it. Some of the rental homes have look nice online, but what guests don't realize is the photos are old and might not truly reflect the home's current condition. We've fully renovated our home inside and out, it gets all 5 star reviews, has great ocean views, a private pool, and is well loved. One of our guest this summer said "we honestly felt as of we were at a second home and could feel all the love throughout the house."
    Happy Daze is truly our second home, not just a rental house which is what sets us apart. Along with our direct interaction with guests instead of them being a reservation number to a large property manager.

    Two other homes we know of that rent direct have these taglines:
    "NOT JUST RENTAL HOMES....EXPERIENCES."
    "More than a Beach House!"

    So we were thinking a tagline similar to:
    "Stay in a second home, not a rental."

    Would get people thinking about the past rentals they stayed in and how someone's second home is probably better cared for and loved.
  • Posted by Jay Hamilton-Roth on Member
    Given the feedback, how about "Feel The Love Throughout" or "A Rental Filled With Love"?

  • Posted by mgoodman on Moderator
    "The Warmest Welcome in OBX"
    "Best Rental Value in OBX"
    "#1 Vacation Rental in OBX"
  • Posted by owners on Author
    What about "Experience the difference, stay in a second home."?
  • Posted by Jay Hamilton-Roth on Member
    In my opinion, "Experience the difference" doesn't convey a positive experience, just something different. Likewise, not everyone thinks "a second home" is necessarily something better.
  • Posted by mgoodman on Moderator
    It would be good if your tagline contained the words (or thoughts) "First," "Best," or "Only."

    "Different" doesn't mean better. You need to tell folks how your property is better in terms that will be relevant to them. What is your unique benefit (in their eyes)?
  • Posted by Mike Steffes on Member
    "It's Your Second Home"

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