Question
Topic: Taglines/Names
Sugar-free Confectionaries
My brand name is "Wacao" and i would like help coming up with a tagline to be used on the packaging and for the brand in general. We are going to start with Sugar free chocolates and am confused as to whether we should brand it as Sugar free or Less Sugar due to the negative connotation given to sugar free products. The price point will more on the premium side. The tagline should be short and should either convey that we use less or no sugar
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