Question
Topic: Taglines/Names
Slogan For A Traditional Building Material Company
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I'm working on a branding for a company that primarily supplies natural stone (marble, granite), ceramic tiles, countertop surfaces, and bathroom fittings.
This company has been around for 50 years, and the company is perceived to already be a market leader in the region and constantly innovates by bringing fresh new products to introduce to the industry.
I would like to have a tagline/slogan attached to this company's brand identity that encompasses the direct engagement with the audience on exactly the type of products the company sells and for a fact that the company has been around for such a long time, it is a reliable company.
To further understand the branding tone I'm going for, below is an excerpt of the company's 'about us' which I have drafted
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FT* was born in 1971 in an unassuming shophouse on the bustling street of Joo Chiat. Today, we are one of Singapore’s leading one-stop shop for flooring and countertop materials and bathroom fittings.
For the past fifty years, FT* has supported developers, architects, designers, builders and homeowners with their ever-evolving needs in the modern architecture and design world. The company has worked on many iconic landmarks and buildings in modern Singapore both past and present, and are proud to be one of the strongest market influencers in the construction industry.
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*FT is not the real name of the company.
Many thanks in advance!