Question

Topic: Taglines/Names

Need To Brand Adult Clothing Line

Posted by Anonymous on 12/31/2004 at 4:19 PM ET 75 Points
Consider a client who is launching a new brand of "sexy" clothing targetted at 18-25 year old females. Items such as T-Shirts, Baby Doll Ts, thong underwear, shorts, and pajamas will be imprinted with catchy and/or suggestive phrases.

The products are a cut above novelty/pornographic wearables -- way above -- but definitely not the type you'll find in the Victoria's Secret catalogue. We need to brand the line of clothing appropriately for this niche market: It's not porn, yet it's not Sweet 16 either.

The Client wants a rlatively vague/mysterious name and is considering Urban Excess. They believe this name is "good, but it's too may syllables... it doesn't roll off the tongue well, especially when there's a hunk of metal stuck thru it." (Target customers are into piercings, tattoos, etc.)

They want "something a little more gritty and severe ... easy to remember, and something that can also translate well into an easialy recognizable brand/logo."

All suggestions welcome. If you are offended in any way by this question or market segment, please don't bother posting a response.

Thank you!
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RESPONSES

  • Posted by SRyan ;] on 12/31/2004 at 4:55 PM Accepted
    Slut Candy?
    Sweet Bitch?

    These are serious suggestions, by the way, not intended to offend...
  • Posted by SRyan ;] on 1/1/2005 at 6:34 PM Member
    Another idea:

    ThreadBare

    Y'know, speaking of threads, this one sure is a lot more fun than coming up with a tagline for an IT project...

    S ;]
  • Posted by Inbox_Interactive on 1/1/2005 at 8:25 PM Member
    All I have to say is that I'm shocked by this thread and the responses. I never would have expected this from the people who participate on this forum. Not in a million years.

    So, um ... when and where are we all meeting up? And how do I get on this catalog's mailing list?

    ;)

    Happy New Year!

    Paul
  • Posted by SRyan ;] on 1/2/2005 at 1:56 AM Member
    I'm imagining a Rocky Horror brainstorming session, Paul. Everyone arrives in garter belts...

    Hey, who fogged up my laptop screen?
  • Posted by Carl Crawford on 1/2/2005 at 6:23 AM Accepted
    lets see.......

    Jail bait

    Black rose

    Punkit

    Candy Slapper

    Vamp!

    Skin

    Dark Horse
  • Posted by Mushfique Manzoor on 1/2/2005 at 8:56 AM Accepted
    hi agreda, what about

    "SexC" - nothing can match, the message it delivers ;-)
    "Hold me Baby" -
    "HotWear"

    cheers!!

  • Posted by ReadCopy on 1/2/2005 at 3:55 PM Member
    I like Googles "Vamp"

    I was also wondering is there was any inspiration from other cultures ?

    Inanna, Anath, Isis, Ishtar were all ancient goddesses, and there are some very sensual writings in particular about Inanna!

    An incredible database of Goddesses of Sex here: https://www.godchecker.com/pantheon/index.php?_results=Y&name=&pantheon=&se...

    Good Luck
  • Posted on 6/16/2008 at 1:50 AM Member
    Yes this article is more informative for the media marketer, who markets their products on the online shopping.

    ______________
    Nancy

    Need traffic? Need SEO and backlinks?
    Social Media Marketing TurnKey Solution
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