Topic: Taglines/Names

Tagline Or Theme For Roadshow Event

Posted by hamza2gud on 250 Points
Hi Everyone,

I am looking for a Catchy Roadshow Theme or Tagline
We are a IT company offering the following Services in Oman
Generic agenda items (to be used to design the event theme)
·        Cloud Services
·        Disaster Recovery and Backup Services
·        Cyber Security Services
·        High Performance Computing
·        Software as a Service

We need a good idea for our Roadshow Theme and our main objective is to get maximum people to attend.

The roadshow will be spread through 5 different cities in Oman

Appreciate your support
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  • Posted by Jay Hamilton-Roth on Accepted
    A catchy theme/phrase by itself is unlikely to get maximum people to attend. Instead, focus on the answer to these questions:
    Who specifically are you hoping to attend your show?
    What do you offer that the competition doesn't?
    What's the motivation for your roadshow instead of specifically targeting your market with a campaign, case studies, etc.?
  • Posted by chiron34 on Accepted
    @ hamza2gud: Have you completed a serious analysis of your main competitors? In terms of business size, where does your company sit in relation to your main competitors, in the various functions that you have outlined as being the focus of your business activities? Once this analysis exercise has been completed, it should provide you with some guidelines for a suitable theme for your roadshow that will resonate with your prospective customers and clients.

    From another perspective, have you asked your existing customers and clients why they hired you in the first place and what is it about your company that they like? Satisfied customers and clients are a good source of practical information.

    It is quite difficult for us at KHE to suggest themes and taglines when we don't have access to helpful background information.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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