Question

Topic: Taglines/Names

Help With A Kids Product Name And Company Name

Posted by ecbridee on 500 Points
We are in final stages of a design of a new kids product. Its a type of lunchbox/snack box which essentially reduces the chaos and mess associated with kids meals/snack times.

The product is targeted at young kids, so buyers are most likely mums of infants, toddlers and preschoolers, so before they hit primary school.

A name for the product just has not been found yet, feel like we have spent months and nothing has really resonated with us or captured what we are trying to achieve.

The business itself with focus on innovative kids products that ultimately has the aim of taking some of the chaos, mess and stress out of certain situations so they can live life and parents can enjoy making memories with them. We did have "We reduce mess and chaos, so the kids can live life and make memories!" but its a big long winded and boring.

Can anyone help with some suggestions or advice?

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RESPONSES

  • Posted by Mike Steffes on Accepted
    [company] KidsTime
    [a product] The KidsTime Lunchbox
    [a product tagline] "Lose the mess and chaos - Keep the experiences."
    [possible use somewhere] "Lunchtime is Kids Time"
  • Posted by mgoodman on Moderator
    Have you interviewed folks in your target audience? If you do, and if you listen carefully to their responses to your high-gain questions, you will get some great ideas for the product and company name (and taglines).

    That's the approach we use to develop brand names and taglines for our clients.
  • Posted by Jay Hamilton-Roth on Member
    Since you have a list of names already that you rejected, there's no use for us to randomly create more names that may already be on your list. Michael (mgoodman) has given you a great approach to naming based on your target market. Another approach is to work from your existing marketing/business strategy documents, which detail your thinking in creating the product, your analysis of the target market, competitive advantages, etc. If you can share your strategy document (or re-review it for naming ideas yourself), that's another direction you could go in.
  • Posted on Member
    An additional point that you could mention here to help us would be for you to identify your competitor products' names. This is sometimes not as simple as it may seem on the surface. There are both direct competitor products (eg, Japanese bento boxes) and indirect competitor products (eg, carrying the lunch in a brown paper bag). We could then eliminate those products/names as well.

    Will your boxes be made of some unusual, interesting or unique technology products that in itself may be of interest to prospective customers? Will the boxes, for example, be germ free with antiseptic features, or can it keep both hot and cold foods at temperature in separate compartments. Are there other unique features that you haven't yet told us about?

    As well, it may be useful if you provide a selling price comparison with competitor products. Is your product, in comparative terms, expensive or cheap?
  • Posted by roneidaselva on Member
    You have many of the names you searched from the web. My opinion is that you should finalize the naming based on your target market is where you want to start. Use this approach to build brand names and taglines for our clients.

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