Know-How Exchange : Taglines/Names

Thank you @Jay Hamilton-Roth, @mgoodman, and @chiron34 for getting back to me with good advice, comments, and searching questions.

To further clarify and answer your questions:

Have you spoken with a sample of your primary target audience? Is the business you want to create even interesting to them? How/when would they use it? What important and unique benefit would they expect?

Until recently I worked as part of an in-house team offering in-person, real-time editing on international peer reviews in the nuclear industry. This work was initiated by the organisation itself which had identified the need for support and had to fill the gap themselves.

The editing required working in tandem with the experts, all of whom had relatively good levels of English. Despite this, most of them benefited from the support. Those who most needed it were generally relatively new to having to work exclusively in English; aged over 30; lacked confidence in their ability to understand and communicate at a high level; and lacked intercultural experience and knowledge.

Conversations with them revealed that they valued working closely with a language expert as it gave them both a confidence boost and the tools to improve their skills while working and gaining experience in using English as the lingua-franca. They recognised also that even if their understanding and general communication skills were good, their writing benefited from editing. Partnering with an English-speaking editor in real time enabled them to produce high-quality work without the need for further interventions. They frequently expressed their frustration at the lack of a similar provision in their own organisations.

Many of them also expressed a desire to better understand how to integrate into a multicultural team from the start, as well as how to improve their understanding of how cultural differences played out in the workplace. Their experience was that the intercultural training they received was not sufficiently targeted.

The unique benefit would be for the contracting company or individual to be able to access tailored support that can be drawn from all three fields.

Direct competition: I haven’t been able to locate any direct competition.

Indirect competition: There is some overlap with English language teaching and coaching; intercultural training; and translation agencies/ editing services. Hive would operate in the area where these three businesses intersect.

How do your prospective clients cover the services you want to provide now?
For language issues, the stock response is to provide English lessons or to suggest the professionals undertake them themselves.

On the editing front, if there is no urgency, they contract out to editing companies to review and edit their business documents. They may also write in their own language and use translators. If there is no time and they need to produce their work in English immediately, they utilise team-members with better English skills.

For intercultural training, they either contract trainers or provide online training.

What city are you in?
In the deep English countryside! We will travel to work wherever required.

Can you identify these competitors & their tag lines?
Taglines for overlap business include:

• The UK's Leading Cultural Awareness Training Provider. It’s all we do, and we do it with passion and flair.
• Clear communication: empowering non-native (and native) English speakers to write better.
• Building skills and confidence.
• Empowering Business Professionals Who Speak English as a Second Language.
• Your Voice. Your Presence. Your Strategy.
• Business language and cultural communications training for global teams.
• Fast, Affordable, Professional.
• Professional Business Document Writing and Editing Services.
• Business editing services. Perfected.
• Better Writing. Better Results.

What is your modus operandi between online services & physical, face-to-face services?
We will work remotely or travel to work onsite with the individual or team as required.

Are your clients direct to you or is it an option for you to work with companies/organisations for them to refer their employees or other persons to you for your services?
The focus will be on working with companies/organisations, but direct clients will be very welcome.