Question

Topic: Taglines/Names

Catchy Name/title For Marketing Conference

Posted by kenallie26 on 9/22/2021 at 6:29 PM ET 250 Points
I am currently planning our annual agricultural Direct Marketing Conference, which will address agricultural products (value-added) and market innovation. We have speakers from food innovation centers, as well as a panel of experienced farmers sharing their successes and challenges. Need help with a creative/catchy conference title. Thanks!
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RESPONSES

  • Posted by mgoodman on 9/22/2021 at 9:17 PM Moderator
    A few questions:

    Who is your target audience? Where? What is the name of your organization?

    The more we know about your target audience and the benefit they will get, the better we will be able to do in coming up with a name.

    What did you call the previous conferences? How will you judge the suggestions we provide? What does success look like for this assignment?


    (FWIW, I think I'd stay away from "catchy" names. A catchy name suggests you don't have a meaningful or compelling benefit, so you just tried to be clever instead.)
  • Posted by kenallie26 on 9/23/2021 at 8:37 AM Author
    Thank you for your response.
    The event will be held virtually this year and participants include agricultural business owners (crops, dairy, and livestock farmers). The event is hosted by the University of New Hampshire Cooperative Extension.

    Last year's conference was titled "Marketing Your Agricultural Business in the New Normal", but was planned by a colleague who recently retired. This is my first year planning the conference.

    Success would be measured by implementation by farmers. That is, farmers leave the conference inspired, feeling creative, and go back to the farm with new product and marketing ideas that they act on. Create a new value-added product (or multiple), and/or start selling their products in a new, more profitable market channel. We do follow up with participants to ask if they have made any changes, as well as do farm visits periodically.

    I like the suggestion of not thinking catchy! I will accept a topic that speaks to innovation but not the typical "Product & Market Innovation" title. Something that peaks farmers interest, making them want to attend.
  • Posted by Jay Hamilton-Roth on 9/23/2021 at 11:00 PM Accepted
    2022 Future Ag Trends
    Improved Farm to Consumer Markets (or Marketing)
    Boosting Farmer's Bottom Line
  • Posted by Mike Steffes on 9/24/2021 at 10:11 AM Member
    Farm-Ready Marketing Innovations
  • Posted by chiron34 on 9/25/2021 at 12:52 PM Accepted
    The Agricultural Direct Marketing Conference 2022
    ... Your Ag Products, Our Marketing Strategies, Perfection in Sales

    The Agricultural Direct Marketing Conference 2022
    ... Your Ag Products & Our Marketing Strategies = Bottom Line Rewards
  • Posted by Gary Bloomer on 9/29/2021 at 6:55 PM Member
    Avoid "catchy" ... it's a fool's errand.
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