Question

Topic: Taglines/Names

Business Aircraft Financing, Sales & Acquisitions

Posted by mariag0277 on 10/18/2021 at 9:03 AM ET 250 Points
Need to find the right tagline which is slightly descriptive and related to the business aircraft sector. We are not only a broker we offer simplified finance & leasing solutions and have a great and competitive finance module , we sell and buy aircraft and we can help with chartering planes. We have employees hat have worked in the business aviation sector and finance sectors.
We are global but based in the ME.
We work with the major manufactures, high end clients that spend millions and demand trust and expertise and guidance.
We are a newly opened company and our group name was created using non descriptive and non business related wording so hence why I would suggest a slightly more descriptive tag line.
However we would like a catchy tagline instead of a corporate one.
Appreciate your suggestions
:)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/18/2021 at 10:11 AM Accepted
    What's the name of your company? What was the thinking to chose its wording?
    How are you significantly better/different from your competitors?
    Why a "catchy" tagline? Are you convinced your target market will prefer a non-corporate tagline?
  • Posted by mariag0277 on 10/18/2021 at 10:56 AM Author
    The name is IC Group. It was something that the owner came up with and I’m trying to assist in re branding, setting up website etc. I have been told we can change the Group but not the IC as there are sub brands with IC in the name.. As for the catchy tag line, I guess I’m trying to make up for the fact that there is no business terms in used in ghe name but it really doesn’t need to be catchy it can be corporate. As for the competitors there are not many companies that offer financing brokerage and charters in the Middle East or abroad. However we are focusing more on the financing arm as this finance module is more simplified and competitive than going to a bank. We are the one of if not the only company based in the Middle East that offers these services (financing) and are not a bank.
  • Posted by mgoodman on 10/18/2021 at 1:41 PM Accepted
    Lets see if we can sidestep the issue of "corporate versus catchy" and instead focus on the key BENEFIT your target audience can expect if they read your ad, visit your website, or otherwise engage. Why are you the best solution to their biggest challenge?

    Have you spent some time talking with a few decision-makers in your target audience? If it's a casual discussion (i.e., not a sales pitch or a structured interview) I'll bet they will say some things that will point you to some good ideas for the tagline. (If this is uncomfortable for you, perhaps you can find a market research professional who can do it for you.)
  • Posted by chiron34 on 10/19/2021 at 7:23 AM Accepted
    The IC Aviation Group
    ... You select the Aircraft, we look after its leasing, control & operations. How good is that!

    The IC Aviation Group
    ,,, If you tell us your aircraft needs, we do the rest: leasing, control & operations.
  • Posted by Shelley Ryan on 11/8/2021 at 10:44 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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