Question

Topic: Taglines/Names

Web Design Tagline In Relation To Company Name

Posted by shawn on 125 Points
I've done a lot of searching and there are many great examples for web design and marketing firm taglines. But I can't seem to come up with something creative and/or clever that would directly play on the name I want to use: Websmart² (Websmart Squared), which would mean multiplied by itself, kind of like infinity x infinity, but related to web design, marketing and such.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Instead of playing off the name directly, why not clearly articulate a key benefit you'll provide your target market? What makes your new company the clear best choice to solving an important need? (Aside: being smart isn't a benefit.) Imagine your first big client is a web design firm who's looking for a perfect tagline. How would you advise them?
  • Posted by mgoodman on Moderator
    I'd start by defining "Websmart Squared." What does it mean? What important and unique benefit can your clients expect when they deal with you?
  • Posted on Member
    When you say that you "can't seem to come up with something creative and/or clever that would directly play on the name", you are focusing on your own company and what you do from a completely introspective point of view. You have essentially ignored the requirements, wishes and desires of your prospective customers and clients. You need to talk directly with a bunch of potential clients and ask them for advice in response to some searching or pointed questions. Their responses may well decide your new name for you.
  • Posted by Gary Bloomer on Member
    Who are your ideal clients and what specific problems are you solving for these people?

    On your home page you include the following text:

    WEBSMART²
    Get ready - we have something launching soon that is going to blow you away!

    SEO
    Paid Advertising
    Killer Funnels
    Content Marketing
    Process Automation
    Awesomeness

    I think you need to tell people what you're going to be offering and how your solutions help your clients stand out. As a marketing company, if it is that you "can't seem to come up with something creative and/or clever that would directly play on the name" ... why not step back from the problem and look at things from another perspective, one that's NOT tied to the world of marketing.

    How would an engineer explain what you do? Or a construction manager, or an architect? What about a doctor, or a firefighter, or an accountant, or a mathematician? How would a biologist or an entomologist or a landscape gardener look at things?

    What patterns, connections, and insight might this kind of thinking bring to your conundrum? I'm suggesting this because it's difficult to read the label when we're trapped inside the bottle.

    And unless you can justify its inclusion through something solid, consider ditching "Awesomeness" from your list. It's become something of a cliché, which, if your intention is stand out, may not be the best thing for you.
  • Posted by Mike Steffes on Member
    Websmart Squared
    Exponentially Better Web Design and Marketing
  • Posted by melissahow3 on Member
    In my opinion you should include your business's usp (uniques selling price) in your tagline .
  • Posted by mgoodman on Moderator
    Just for the record:

    USP = Unique Selling PROPOSITION
  • Posted by budsntechitsolutions on Member
    Taglines or slogans are designed to help you attract clients and customers. You need to tell your customers what you are offering them. You can try some taglines mentioned below -
    -web development is our passion
    -It starts with an idea, we make it happen
    -A website for every budget

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