Topic: Taglines/Names

Brand Name Help

Posted by rrobertsstudio on 500 Points
I am looking for naming inspiration for a waste conversion system that turns wet, dirty waste that’s bad for the environment into dry, clean energy. A benefit to us all. This name should not be the typical green-this or eco-that. A name that can also help tell a story and connect to core values.
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  • Posted by mgoodman on Moderator
    Who is the primary target audience for this product/brand? Where?
  • Posted by rrobertsstudio on Author
    Good question. This is not a consumer product or process. This is for mass waste processing, typically done by municipalities. Nationwide.
  • Posted by mgoodman on Moderator
    Here is a starter list. Feel free to mix and match, etc.

    Clean Living
    Good Neighbor
    Community Clean
    Nationwide Recycling
    Country Clean-Up
    Coast-To-Coast Recycling
    Recycling Technology (Partners)
  • Posted by Jay Hamilton-Roth on Member
    Are you talking about waste-to-energy (biomass) products, something like products provided by Covanta Energy or Wheelabrator? If so, what tangible benefits would differentiate your offering from one of these companies (i.e., why should they trust YOU)?
  • Posted by rrobertsstudio on Author
    Great question. That's correct. Same space, but the waste conversion process is totally different. It's a simpler, cleaner, faster, and much lower-operating-cost process.
  • Posted by Jay Hamilton-Roth on Member
    Then why not use a name that's encompasses the keyword most searched for (WTE), such as: WTE 2.0, WTE Reimagined, WTE Reinvented, etc.?
  • Posted by rrobertsstudio on Author
    Agreed. Darn, I wish it wasn’t already taken by a corp in the recycling industry.
  • Posted by rrobertsstudio on Author
    In addition, even if you could register using different categories and a tweaked domain, public confusion would probably be an issue.
  • Posted by Gary Bloomer on Member
    Instead of thinking about waste to energy, why not flip things and consider energy from waste?

    NAME: CEFW ... Clean Energy From Waste

    The domain name is available.
  • Posted by chourasiyanandini10 on Member

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