Know-How Exchange : Career/Training

I am a retired marketer but have a younger relative (college age) trying to break into the field. I’m wondering if anyone can give insider advice? I’m too far removed to know the latest best practices :/

(1) INTERNSHIP — What is the best way for a college student to obtain a summer internship? Years ago, the internships were unpaid and easy to get (unlike a full-time job), and networking was key. These days, the internships seem to be paid and my younger relative is mostly answering ads. Should they just be networking with marketing professionals/executives and continuing to circle back?

(2) PORTFOLIO – Does anyone put together portfolios anymore? What software is used? If not, does it make sense to send (or bring to the interview) a few samples of writing and/or pieces designed? I’m trying to think of ways for the intern/job applicant to stand out.

(3) HOW TO STAND OUT IN APPLYING – How does one stand out when answering internship/job ads? Again, does it make more sense to just network and keep circling back to see who is hiring?

(4) BEST SOFTWARE TO LEARN – Back in my generation, it was helpful to know Salesforce, Marketo, etc. when applying to jobs. It looks like Salesforce is still important but Marketo is not as popular these days. Are there any software programs/applications this young marketer should learn – Salesforce? Canva? Other marketing software?

(5) IN PERSON – Do any of the jobs tend to be in person vs. remote? My gen-x relatives are starting to say that Remote can be de-motivating, lonely, and you don’t learn as much from other people — which I agree with.

Thanks so much for any advice you can give! It is so appreciated!