Student Questions - Which kind of marketing is used in China ? from Anonymous: MarketingProfs Question 5120

Topic: Student Questions

Which Kind Of Marketing Is Used In China ?

Posted by Anonymous on 1/18/2005 at 2:36 PM ET 250 Points

What are the strategies lead by international firms (of food products) in china ?

If you know any books, don't hesitate to telle me.
Thanks!

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Posted on 1/19/2005 at 1:42 AM Member

You may need to clarify your question a bit further as it's not very clear.
Posted by Peter (henna gaijin) on 1/19/2005 at 2:04 AM Accepted

If Wayne Po says you need to clarify, then you need to clarify. Wayne runs a great web site on doing business in Asia (asiapreneur.com), so he would be good for an answer if anyone would.
Posted by Mushfique Manzoor on 1/20/2005 at 8:23 AM Accepted

hi noemie

echoing WaynePo i would like to have a more detailed question.

IMHO, in a nut shell, International food companies align their brands to suite the Chinese food taste and habits. bottom line Be a Chinese in China.

hope this helps.

cheers!!
Posted on 1/25/2005 at 9:30 PM Accepted

Thanks for the plug Peter!

I agree with Mushfique as well, as in marketing to any foreign market, aligning your product or service to suit the local needs, preferences, tastes, etc is always the way to go.

A perfect example is KFC who is experiencing tremendous growth in China, they've also created product offerings that appeal to the locals (ie a wrap sandwhich that is similar to how you eat Peking Duck but instead of duck it's KFC chicken).

It helps that chicken is a main staple of Chinese food and culinary dishes.

Or McDonald's has "Asian" offerings such as the "Samurai Burger".

I could on and on about this....
Posted by Mushfique Manzoor on 2/10/2005 at 3:17 PM Member

a very thank you, Zahid for the support.