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Topic: Student Questions

Integrated Marketing Communications - What Is It

Posted by Anonymous on 1/29/2005 at 5:13 PM ET 25 Points
is it what we used to call "marketing mix" or it is a fragment
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  • Posted by SRyan ;] on 1/29/2005 at 11:21 PM Member
    Visit the Important Guidelines page before posting questions like this, please.

    One of the guidelines here is to use the SEARCH QUESTIONS link on the right side of this page. Try the keywords "integrated marketing" to find earlier threads on this topic.
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