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Topic: Student Questions

What Is A P.e.s.t Analysis?

Posted by Anonymous on 1/30/2005 at 10:43 AM ET 250 Points
I'm doing a report on Integrated Marketing Communications Programme and I don't understand the P.E.S.T analysis could someone expalin what it is and how it is different from a SWOT Analysis.
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  • Posted by Carl Crawford on 1/30/2005 at 10:46 AM Accepted
    I have the PERFECT site:

    https://www.businessballs.com/pestanalysisfreetemplate.htm

    also here is a swot template:

    https://www.businessballs.com/swotanalysisfreetemplate.htm

    let me know if you still dont understand.

    Carl Crawford
  • Posted by Mushfique Manzoor on 1/31/2005 at 2:48 AM Member
    hi cissy1uk

    PEST analysis stands for Political, Economic, Social and Technological Analysis.

    in SWOT analysis you analyze the company's Strengths and Weakness and also the Opportunities of and Threat from competitors to the company.

    while is PEST Analysis, you analyze the Political, Economic, Social and Technological factors affecting the business/organization as well teh industry. in this analysis you also assess the market in which you will operate.

    remember PEST analysis is done before doing the SWOT analysis, not the other way round, as it helps to identify factors of SWOT analysis.

    hope this helps. check the links given by carl, they are good.

    cheers!!
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