Question

Topic: Other

What Strategy Books Would You Buy?

Posted by Anonymous on 2/7/2005 at 12:33 AM ET 500 Points
Ellie has given me a gift voucher at Amazon. Thank you Ellie!

Trouble is, there are so many marketing, branfind and business strategy books that I want to get.

I'm torn between:
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time - Matt Haig;
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) - Erich Joachimsthaler;
Literary Theory: The Basics (The Basics) - Daniel Chandler;
Ogilvy on Advertising - David Ogilvy;
Perspectives on Strategy from The Boston Consulting Group - Carl W. Stern;
Semiotics: The Basics (The Basics) - Daniel Chandler;
The Philosophy of Branding: Great Philosophers Think Brands - Thom Braun;
The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell;

Would you buy any of these? What else would you buy?

Michele
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RESPONSES

  • Posted by Deremiah *CPE on 2/7/2005 at 12:51 AM Accepted
    Michele,

    Yes I would buy some of those...in particular
    Ogilvy on Advertising is a classic. It's one of the first books I bought from a used bookstore well over 20 years ago. I'm surprised I still have it and it is in mint condition. It is a great book that lays down the foundation of what motivates people to be drawn to the advertisements we write.

    The other book I would recommend for you is by a good friend of mine. The book Emotional Branding, Author Daryl Travis. Daryl is a great guy with some excellent insight on how we are motivated by our emotions. His whole concept is built off of that one campaign...drawing us in and branding based on those emotions.

    I hope this helps.

    Your Servant,

    Deremiah
  • Posted by Pepper Blue on 2/7/2005 at 1:09 AM Accepted
    Hi Michele,

    Consider this one:

    Business Strategy: A Guide to Effective Decision-Making by Jeremy Kourdi

    Great practical information for making effective strategic decisions in business today, and since it was published in 2003 it is up-to-date with regards to more current tools, techniques and tactics.

    I hope that helps.
  • Posted by Deremiah *CPE on 2/7/2005 at 1:57 AM Member
    No I have not,

    but John Caples is supposed to be sound regardles of the copywright.
  • Posted on 2/7/2005 at 10:22 AM Member
    Michele,
    did you re-visit this question from a while ago?

    https://www.marketingprofs.com/ea/qst_question.asp?qstid=563

    I have Ogilvy on Advertising and refer to it often.

    I'm very intrigued by the Tipping Point, and I plan on getting it as soon as I can.

    I'm also a sucker for "idea" books. There are so many. I just got "The Creative Whack Pack" --fun!
  • Posted by Deremiah *CPE on 2/7/2005 at 11:57 AM Member
    Ricky,

    For well over 10 years have had "The Creative Whack Pack" which is a deck of cards that really help to create thought provoking inspiration. I would also highly recommend "A Kick in the Seat of the Pants" and another great book in this serie "A Whack On The Side of The Head" by Roger Von Oech. (click below to save time)

    https://www.amazon.com/exec/obidos/ASIN/0060960248/interactiveda163-20/104-...

    But Michele these are idea generation books which can be used to stimulate marketing concepts.

    Thanks Ricky for bringing this one up.

    Deremiah
  • Posted by Deremiah *CPE on 2/7/2005 at 12:00 PM Member
    Yes Michele,

    I should mention that I have actually read both books recommended above from cover to cover a couple of times. It's a great resource. I also noticed a new one Innovative Whack Pack. I'm going to order this.

    Deremiah
  • Posted by Markitek on 2/10/2005 at 7:17 AM Accepted
    The Marketing Imagination by Theodore Levitt--this is my desert island book

    The Portable MBA in Marketing by Alexander Hiam--a little bit of everything

    Ogilvy's book--tactical but worth it

    Why We Buy by Paco Underhill--interesting view of behavior

    The Strategy and Tactics of Pricing by Thomas T. Nagle--because pricing is misunderstood by marketers

    Spin Selling by Neil Rackham--because marketers need to understand the selling process as well
  • Posted by bobhogg on 2/10/2005 at 7:37 AM Accepted
    Michele...

    I can't argue against any of the suggestions made so far, but don't forget our old friend Philip Kotler!

    His "Kotler on Marketing" (sub-titled "How to create, win and dominate markets") is highly readable, deals with both strategic and tactical issues and gives you references to a load of other books too!

    Another one I can recommend from a UK academic (but a VERY practical academic) is "Market-Led Strategic Change" by Nigel Piercy (and even Kotler himself endorsed this book, saying "...the best guide I've seen to creating a market-led company.") It is also highly readable, and I think you'd enjoy Piercy's sense of humour which he uses extensively!

    Happy reading,
    Bob
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