Know-How Exchange : Taglines/Names

Last year we ran a pilot project on premium own-brand strawberries and raspberries to be sold throughout Scotland with the exception of supermarkets. So restaurants, hotels, convenience/health stores and fruit and veg shops. It is currently, as you may know, very difficult to source grade I soft fruit anywhere but supermarkets. The pilot project went very well, but the brand name was wrong. The family name is Bruce and the farm is called [***] so I thought of [***] as it is Scottish, alliterative and easy to remember (though perhaps not easy to pronounce!). As the fruit is packaged and picked to very high specifications, I want the brand name to reflect this. I would be very very grateful for your opinions on this as a brand name and to hear any ideas that you may have.