Know-How Exchange : Student Questions

These should get you started

https://www.websitemarketingplan.com/Free/FreeSampleMarketingPlan.pdf

https://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

https://www.planware.org/strategicplanner.htm

https://www.teneric.co.uk/sample-business-plan.html

https://www.bplans.com/sp/

hi fahmid

i am pretty sure this is an assignment and you need to develop a marketing plan. so here is a sample of the structure of the plan....

A typical marketing plan usually consists of the following chapters..

 Executive summary
 Situation
o Market
o Product/Brand
o Competitive
o Distribution channel
o Macroeconomic

 PEST analysis
 SWOT analysis
 Issues analysis

 Financial objectives eg.
o Produce a net profit of US$ 500 Million
o Produce cash flows of US$ 2000 Million (The financial objectives are translated into some marketing objectives)

 Marketing objectives eg.
o Achieve sales of US$ 2000 Million
o Expand number of dealers
o Increase consumer product recall

 Marketing strategy
o Target segment – Who to target.
o Positioning – how the brand is to be perceived by the target consumers.
o Product Line – Decisions on number and type and SKU varieties.
o Price – benchmark with competitors or perform conjoint analysis to understand importance level of price and price individual products accordingly
o Distribution outlets – number of distributors, dealers and/or cooperative societies
o Sales force decisions – increase or decrease temporary field staff based on requirements
o Service – level of claims, inquiries, and returns handled
o Sales promotion – develop new and innovative campaigns with field visits and field days
o Advertising – increase or decrease advertising spend (based on company policy) by inputs from sales response models
o R&D – increase expenditure by 15% to get desired outputs
o Market research – Increase expenditure by 15% to improve knowledge

 Action programs – Detailed designs on programs and their implementation plan with dates

cheers!!