Student Questions - different kinds of promotions from Anonymous: MarketingProfs Question 5713

Question

Topic: Student Questions

Different Kinds Of Promotions

Posted by Anonymous on 2/19/2005 at 1:31 AM ET 125 Points

I want to know what kind of promotions can be done with the help of Below the line advertising as a tool

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

RESPONSES

Posted by Carl Crawford on 2/19/2005 at 8:30 AM Accepted

ATL is Above the Line (incl advertising in TV, Radio, Press, Billboard etc which are not in-around store

BTL is Below the Line (everything in&around store)

https://www.marketingprofs.com/ea/qst_question.asp?qstid=3169

https://www.marketingprofs.com/ea/qst_question.asp?qstID=401

https://www.marketingprofs.com/ea/qst_question.asp?qstID=922

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1327

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2049

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2871

https://www.marketingprofs.com/ea/qst_question.asp?qstid=4168

https://www.marketingprofs.com/ea/qst_question.asp?qstID=5332#36839

https://www.marketingprofs.com/ea/qst_question.asp?qstID=4992#34741

Please next time use the search function on the site, and go to a search engine before you post.

If you are a student please post in the student section and read the important guidelines https://www.marketingprofs.com/ea/guidelines.asp

Carl Crawford
Posted by Mushfique Manzoor on 2/21/2005 at 2:58 PM Member

hi sheena

BTL stands for Below the Line. it is all advertisement that is done at outlet/retail level. it also refers to direct marketing, unpaid form of advertisement like Free samples, brochures, pamplet distribution. also includes shopsigns, various POP materials like Posters, Danglers, Dummy Pack, Streamers etc.

ATL (Above the Line) is all advertisements that are done thrugh mass media (radio, TV, press/print etc.) and Out of Home (i.e. Billboards and others). Basically its all advertisement thats not done at outlet level.

Above The Line (ATL) & Below The Line (BTL) activities are basically communication tools.

hope this clarifies. you can check the following links on similar questions asked earleir in this forum.

https://www.marketingprofs.com/ea/qst_question.asp?qstID=5398#38168

https://www.marketingprofs.com/ea/qst_question.asp?qstID=5332#36839

https://www.marketingprofs.com/ea/qst_question.asp?qstID=4992#34741

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2871#19421

https://www.marketingprofs.com/ea/qst_search.asp

cheers!!

Know-How Exchange : Student Questions

Question

Different Kinds Of Promotions

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)

Question

Different Kinds Of Promotions

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts (Student Questions)

Top 25 Experts
(Student Questions)