Know-How Exchange : Student Questions

models as in thin people wearing clothing on the cat walk people or as in a at set of ideas that are used to market a product?

I assume you mean the latter

Models include:

https://www.google.co.nz/search?q=marketing+model&sourceid=mozilla-search&s...

choose one and then find a business.

Feel free to email me if you need more help, but do some work first, i wont do it for you. Tell me what work you have done so far and what you think, then we will be able to help you more.

Carl Crawford

Hi Burussen,

Here is an article called "New Marketing Models: Easy in Theory, Difficult in Practice" by Allen Weiss who also publishes this forum and MarketingProfs.

https://www.marketingprofs.com/2/theorypossible.asp

Though the above answers are right, in my neck of the woods (marketing academia), marketing models refer to all stylized representations of real-life markets (often in the form of mathematical equations) that help decision makers to focus on the most important factors, much like a map is a stylized representation of reality to help you find your way. An important consideration is always how much information to include: more complete models are not necessarily better as they do not help reduce information overload for the manager, hence the move towards 'marketing dashboards' that summarize how your product/brand is doing in a few (typically 3-8) metrics, and simulate/predict the impact of marketing actions. Good dashboards are driven (in the backoffice) by marketing models, who may be quite complex