Question

Topic: E-Marketing

Any Ideas On Generating Testimonials Virally?

Posted by Anonymous on 2/24/2005 at 11:45 PM ET 125 Points
Want to create a self-sustaining testimonial generation campaign for a cool software product. Thinking about incenting either sales or customer themselves to provide them. Any best practices?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by sammykarij on 2/25/2005 at 2:00 AM Accepted
    I'm clear about what you mean about generating testimonials virally but, I suspect you mean your customers sharing their experiences without you asking them to.

    Have thought of having a blog where they can post their comments and ideas about the software.

    The other option is to have a mailing group probably a yahoo group for the software where questions and comments can be freely shared among members and allowing them to advice each other on whatever problems they may be experiencing as they use the software.

    The other idea is to ask any of your customer to be the other ones responding to new users and potential customer queries. I saw it working for a certain software. I sent a query on the working of the software. I got a response from an actual user of the product. Give your customers some good reason to do it probably incentives.

    Regards,
    Samuel
  • Posted by Blaine Wilkerson on 2/25/2005 at 10:50 AM Accepted
    The best example in the world is the new browser, "FireFox".

    Go to Get Firefox! and read the stories. It is EXACTLY what you are trying to do.

    Good Luck!
  • Posted by Valerie Witt on 4/19/2005 at 4:54 PM Moderator
    Hi all. I'm closing this question since it's more than 2 weeks old, and it's no longer an active discussion. Thanks for participating!

    Best wishes,

    Val
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)