Question

Topic: Student Questions

Who First Created The Pestel Analysis?

Posted by Anonymous on 250 Points

who first created the PESTEL analysis?
and in what year?
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RESPONSES

  • Posted by Peter (henna gaijin) on Member
    I know of a PEST analysis (see www.quickmba.com/strategy/pest/), but not a PESTEL
  • Posted by Pepper Blue on Accepted
    Hi Oliverdevaux,

    A PESTEL analysis examines the political, economic, socio-cultural, technological, (physical) environmental and legal forces within which businesses operate and which act on them.

    I'm not sure anybody created it, it's just a natural extension extension of the original PEST analysis Peter mentioned. That has been around for many years.

    Recently two more categories have appeared, E for the environment and L for legislation.

    I have a feeling this acronym is not through being built on yet.

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