Know-How Exchange : Student Questions

Marcio,

Sheldon is right. You need to offer some of your own input regardless of how simple it may appear so that we are helping you grow as you answer you homework assignments.

For the record branding is one of the keys to successful marketing but not "The Key" as in only way to achieve success. Successful marketing includes many things and they can all be effected by things such as location (where the business is launched), type of business (is it B2B or B2C, community based, nationally based or internationally based) and Cash Flow (how much money is allocated into the diverse areas of the business). These are just a few things that will impact the success or failure of a business.

Besides branding a successful business needs a great product or service people what to buy, advertising, PR, Sales and Research & Development strategies. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)