Question

Topic: Student Questions

Colour And Buying Patterns On Fmcg Products

Posted by Anonymous on 4/5/2005 at 2:25 PM ET 250 Points
How far does colour enhance the FMCG packaging, other than its aesthetic quality and as an object of attraction?
Does it influence the buying pattern of the consumer in any way or is it (buying pattern) totally dependent on the brand value and the advertising?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Deremiah *CPE on 4/5/2005 at 9:40 PM Member
    asweety79,

    What kind of business are you in and why is this important to you at this time in your career? Is FMCG your competition? Look forward to your response.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)