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Topic: Student Questions

Starbucks Business Analysis

Posted by Anonymous on 4/9/2005 at 12:56 AM ET 125 Points
I am writing a report analyzing Starbucks the company and so i am trying to find any info on the company including comapny profile, swot analysis, marketing strategy, list of competitors, etc.
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  • Posted by Carl Crawford on 4/9/2005 at 6:24 AM Accepted
    well you had better get started then, try using a search engine like google.com , yahoo.com , msn.com .

    If dont know how to use one then visit www.googleguide.com .

    here is a link on how to do a swot:

    https://www.businessballs.com/swotanalysisfreetemplate.htm
  • Posted by jdojc on 4/13/2005 at 12:02 AM Accepted
    Starbucks is publically traded meaning they have a public annual report. You can start there.

    Are you a university student? Check out your school library or eResources. There's eResource at my school called DataMonitor that gives you SWOT and a pretty good summary business analysis of most North American publically traded companies. That's where I'd start.

    For current information and people's opinions I'd look up SBUX on finance.yahoo.com and click on the news section. It'll also give you a list of competitors.

    Apart from that, there have been tons of articles written about Starbucks in many business publications. Start there.

    Starbucks was one of my second case studies in Strategic Management (I'm an MBA student) and I know there's tons of info out there.
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