Question

Topic: E-Marketing

Email Marketing Firm Needed

Posted by Anonymous on 4/14/2005 at 10:25 PM ET 500 Points
We are in the process of launching a new company. This is our third this year. We have a very successful 20 yr old company that allows us to fund these new ventures. I need direction on choosing a marketing firm with "email marketing" expertise. A company that has the emails (of technology sales & marketing executives) or knows were to get them in mass and can manage large email campaigns/programs on a regular basis.

I would like to work with a company on the East Coast - please send emails with suggestions on who could handle this type of work.

Thanks in advance.

Peter B.

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RESPONSES

  • Posted by Pepper Blue on 4/15/2005 at 12:55 PM Accepted
    Hi Peter,

    I just want to make sure that it looks like you are asking for two different deliverables and areas of expertise here:

    1) Access to email lists, I would hope you want these to be opt-in permission-based lists.

    2) The experience to strategize, design, implement, monitor and continually improve a program consistent with your goals.

    These are typically completely different areas of expertise with regards to email marketing. There are some companies that do both, but to be honest the results you get from sending to a non-organically grown list is going to disappoint you.

    Also technology sales and marketing executives typically don't opt-in to anonymous lists, and they get far too much email and are too busy to read anything from somebody they don't know.

    On the other hand, if they know you and you deliver them content of value, they will read it or at least look at it long enough for you to leave a "brand" impression.

    There are ways to quickly grow an internal list organically and is something we would be glad to discuss with you along with the need to strategize, design, implement etc.

    Although we are not located on the East Coast, we have very satisfied customers in that part of the country. - you can contact them for a reference - as it is common in our industry that geography doesn't matter.

    Click on my name for contact information.

    Or. as Zahid suggests post on the"Hire an Expert" board here.

    I hope that helps
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