Question

Topic: E-Marketing

Viral Marketing Versus Buzzmarketing

Posted by Anonymous on 4/21/2005 at 9:16 AM ET 50 Points
What's the difference between Viral Marketing and Buzzmarketing?

There are a lot of different views of the matter:
- several organizations think Viral marketing = Digital Buzzmarketing
- other people are convinced both are two complete different things and have no relationship.
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RESPONSES

  • Posted by Markitek on 4/21/2005 at 9:21 AM Accepted
    The difference is one is two words and one is one word.

    Terminology is not meaningful . . . and if there is a distinction drawn somewhere it is only because someone is trying to get clever to get business.

    Word of mouth is word of mouth and it doesn't matter what you call it, or how you frame it.

  • Posted by ROIHUNTER on 4/26/2005 at 1:44 AM Member
    One sounds sick, the other sounds louder.
    Sorry, just having some fun with it.
  • Posted by Mushfique Manzoor on 5/18/2005 at 7:34 AM Accepted
    hi sharon

    to the best of my knowledge both are the same thing, its just two different names that confuses people.

    anyway, the following is the link to an interesting article on Buzz Marketing here in Marketingprofs.

    https://www.marketingprofs.com/5/rosen1.asp

    hope this helps.

    cheers!!
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