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Topic: Taglines/Names

Help W/ Slogan

Posted by Anonymous on 4/26/2005 at 7:03 PM ET 250 Points
I need help coming up with a slogan for my new online store called Nothing-2-Something. We will be selling many different products from beds to watches. Could you please help
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  • Posted on 4/26/2005 at 10:43 PM Accepted
    It sounds to me like you haven't thought through your positioning. What is the key benefit your customers want/need? How do you deliver that benefit in a way that's different from, and better than, others? Why should someone buy from you?

    Until you can answer those questions, you're not really ready for a slogan. If we volunteered 25 possible slogans, how would you know which to accept? What are the criteria? Until you define that, we're all flying blind.

    I think your problem goes well beyond the slogan. Reread Jo's comments and questions. Then give us more information and we'll be glad to help. You have some really talented people working for you on this here at MarketingProfs, but you need to give us more information.
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