Question

Topic: E-Marketing

Email Appends? Pros And Cons...

Posted by Anonymous on 5/2/2005 at 10:29 AM ET 125 Points
We are in the process of sending all our contact info through NCOA and also plan to get some data append information (like sales volume, etc.). One of the append options is email address. Has anyone done this before? what's the accuracy like? If you've emailed these people even asking if they'd like to be on a mailing list, what was their response like? Furious, or fine?

Thanks in advance.
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RESPONSES

  • Posted by Pepper Blue on 5/2/2005 at 1:38 PM Accepted
    Hi Karen,

    I would expect that your results will be very similar to Annes'.

    Your bounces hard and soft should be almost identical at an aggregate of 40%, maybe higher because churn alone is between 30-35% a year.

    30% clickthrough is high, but not unheard of if the relationship is already close. If this applies to you and they recognize you and the value you are offering in return is high, you could get the same +- 30%.

    I hope that helps.

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